2022 Winners

Here are the winners of the ESG Awards 2022!

Congratulations to everyone shortlisted and double congratulations to all of you that won. Thanks to all of our sponsors for their support, including our headline partner UNICEPTA.

Here is the full ESG Awards show in case you missed the announcements.

CAMPAIGN & CASE STUDY CATEGORIES

Best Esg Campaign Or Case Study To Reduce Poverty

Winner: Ogilvy – Boots & The Hygiene Bank

In 2021, Boots and its charity partner, The Hygiene Bank, launched the ‘Back To School’ campaign, with the aim of sensitively spotlighting the effects of hygiene poverty on children’s wellbeing, self-esteem and academic performance.

The judges said "we loved the clear call to action for Boots customers to allow them to make a meaningful difference. A campaign grounded in insight!"

Best Esg Campaign Or Case Study To Improve Health And Well-Being

GOLD: Red Consultancy for KP Nuts - Team Nut Check

To mark its third year of Movember partnership and to raise awareness of self-checking for testicular cancer, KP Nuts enlisted a special guest to gate-crash the sports changing room and deliver an uncompromising health message.

The judges said "the brave journey the client was taken on to step outside their comfort zone was impressive."

kp

Best Esg Campaign Or Case Study To Improve Health And Well-Being

GOLD: OTO x The Romans, Insomnia: The Drop Off

With the myriad of CBD brands in the market, OTO was keen to differentiate itself and provide a compelling narrative around why to buy it and what it does.

The judges said "the brief, the campaign, the strategy and the incredibly high-profile cultural collaboration was a testament to the great work, which culminated in a significant commercial success."

oto

Best Esg Campaign Or Case Study To Improve Education Or Access To Education

Winner: Gas Networks Ireland - School Engagement Initiative

GNI staff volunteers delivered programmes to students in primary and secondary schools to encourage an interest in numeracy, STEM subjects, sustainability and to increase employability.

The judges said "the combination of STEM content with the creativity of arts made science more accessible and engaging, which is ultimately the end goal, making this campaign award winning."

Best Esg Campaign Or Case Study To Improve Gender Equality

Winner: Hope&Glory and GUINNESS - #NeverSettle

Hope&Glory set out to increase representation for women’s rugby during the Women’s Six Nations for GUINNESS bringing new allies to women’s sport amongst both fans and media outlets.

The judges said "this campaign was expertly executed and what an impact! You can't help but get excited about this campaign and its contribution to gender equality."

guiness

Best Esg Campaign Or Case Study To Create Or Improve Access To Affordable And Clean Energy

Winner: Red Consultancy for Smart Energy GB - Whatever the weather: Smart Energy’s clean energy campaign

Red Consultancy’s campaign for Smart Energy GB reframed smart meters from money-saving gadgets to essential pieces in the smart grid that Britain needs to tackle climate change.

The judges said "this campaign was a good use of regional data to create locally targeted stories, as well as a strong national media hook and use of relevant influencers. It was not easy to get cut through during COP26!"

smart

Best Esg Campaign Or Case Study To Improve The Quality Of People’s Work Or Their Access To Work

Winner: Geiser Maclang - Angkas: empowering Filipinos in a meaningful way

Angkas improves quality of work and access to work in many ways including providing its biker-partners the chance to earn viable income, three times the minimum wage.

The judges "congratulated Angkas on this great business idea that's impacting the lives of families and communities on a long-term and sustainable basis."

Best Esg Campaign Or Case Study To Improve Industry, Innovation And Infrastructure

Winner: Third City, Spring - The Trade Inn

Spring is a tech trade-in service that aims to be a key part of the circular economy. Its vending machine style ‘pods’ enable consumers to set up an account, deposit unwanted tech, and receive money for their old devices. These then get repaired to be used again.

The judges said "the specificity and focus of the campaign, combined with its practical creativity is where its success lies."

Best Esg Campaign Or Case Study To Reduce Inequality

Winner: Livi and The Romans - Miss Diagnosed

Digital healthcare app Livi tasked The Romans with finding a way to raise awareness of the availability of their online GP appointments and help remind the UK that it’s ok not to be ok.

The judges said "they loved this campaign - insight driven and highly relevant to the gender gap debate. The medical textbook strategy is unique and elevates this above an influencer campaign."

livi

Best Esg Campaign Or Case Study To Create Or Improve The Sustainability Of Cities And/Or Communities

Winner: Ecover & The Romans, The Ecover Refillery

Ecover has always been on a mission to clean up the planet. This particular mission: to insert plastic back into public consciousness and inspire more people to become re-users and re-fillers, not just recyclers.

The judges said "this is a great campaign which brings fun and positivity to the serious issue of plastic pollution."

ecover

Best Esg Campaign Or Case Study To Improve And Encourage Responsible Consumption And Production

Winner: Third City, Spring - The Trade Inn

Spring is a tech trade-in service that aims to be a key part of the circular economy. Its vending machine style ‘pods’ enable consumers to set up an account, deposit unwanted tech, and receive money for their old devices. These then get repaired to be used again.

The judges said "what a great, creative, insightful and well-executed campaign that struck a chord with the audience while making sustainable change. Not only practical but joyful."

Best Esg Campaign Or Case Study To Promote And Encourage Climate Action

Winner: TEAM LEWIS & Schneider Electric - Powering Change

The TEAM LEWIS Powering Change campaign for Schneider Electric reframed a frequently overlooked solution in the battle against climate change - energy efficiency - to put it centre stage.

The judges said "at the heart of a very complex issue this campaign used a beautifully simple way to highlight energy waste and put the issue and the client at the heart of the climate discussion."

Best Esg Campaign Or Case Study To Prevent Or Reduce Marine Pollution

Winner: Geiser Maclang - Shell Philippines Exploration B.V.

The Malampaya Foundation, Inc. plays a vital role in the conservation of marine ecosystems. Its programs help conserve marine ecosystems and prevent pollution in the water.

The judges said "this piece of work showcases the need to preserve biodiversity and illustrates the importance of communication in an effective ESG strategy."

Best Esg Campaign Or Case Study To Improve Conservation, Restoration And Sustainable Use Of The Terrestrial Ecosystems

Winner: Red Consultancy for Weleda - Get Dirty To Save Earth’s Skin

To generate awareness of the importance of soil health for Weleda, a green beauty brand, and make this topic resonate with our target audience, Red Consultancy created the analogy of soil as the ‘skin of the earth’.

The judges said "this was such a clever campaign, which makes an important but overlooked issue feel relatable and engaging."

weleda

Best Esg Campaign Or Case Study To Promote Peace And Social Justice

Winner: Bumble, Hope&Glory & Broadcast Revolution - #CyberflashingIsFlashing

Hope&Glory’s campaign to position Bumble as the safest dating app for women led them to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing in real life.

The judges said "simple, creative and effective. And as the best ESG campaigns do, it solved a real problem but ensured that Bumble's vision and desire to help its customers was front and centre."

bumble

Best Esg Campaign Or Case Study Which Has Played A Role In Strengthening Global Partnerships

Winner: Play Magnus Group - Meltwater Champions Chess Tour

The Champions Chess Tour, created by Play Magnus Group, is the world's first full season of top-level online chess.The concept is reaching new audiences around the world.

The judges said "The Champions Chess Tour has broken down traditional boundaries by taking the game of chess to a wider demographic. It's had over 125 million live views and a viewer increase of 60% among young audiences. Amazing!"

ESG PERFORMANCE CATEGORIES

Brand Activism Esg Campaign Of The Year

Silver: Hill+Knowlton Strategies & Arla - The Bee Road

Arla wanted to engage and excite consumers about biodiversity and give UK farmer’s sustainability practices the spotlight. Enter the Bee Road: a call-to-action to create a national network of pollinator ‘pit stops’, which allow bees to rest and refuel.

arla

Brand Activism Esg Campaign Of The Year

Gold: Bumble, Hope&Glory & Broadcast Revolution - #CyberflashingIsFlashing

Hope&Glory’s campaign to position Bumble as the safest dating app for women led them to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing in real life.

The judges said "this was an excellent way to raise awareness of a serious topic and shine the light on a sector which often comes under fire for negatively impacting lives."

Carbon Footprint Esg Performance Of The Year

Winner: NBS - Practice what we preach: NBS sets the standard for carbon reduction

NBS is a specification and product information platform for the construction industry, offering support and guidance to built environment professionals looking to build more sustainably and achieve lower carbon outcomes.

The judges said "NBS developed a rigorous and externally assessed process to measure the use of carbon within the business, which resulted in reduced carbon emissions of 56% in 2 years. An important piece of leadership within the construction sector."

Employee Engagement Esg Programme Of The Year

Winner: Swiss Re - NetZeroYou2

When Swiss Re discovered that the collective-household carbon footprint of its 13,000 colleagues is far greater than its operational footprint, it responded with its global NetZeroYou2 employee engagement programme.

The judges said "comprehensive, thoughtful, insightful and well-delivered - this clearly achieved a high level of engagement and attention internally."

Environmental Product Esg Campaign Of The Year

Winner: BOLDT & N2 Applied - Making Food Production Sustainable Without Chemical Fertilisers - Or Farm Stink

This work from N2 Applied aimed to break the world’s reliance on chemical fertilisers by using more sustainable products.

The judges said "this was an amazing example of an innovative, sustainable product supported by a planned, long-term journalist and influencer campaign with a couple of great creative insights."

Esg Related Charity Partnership Of The Year

Winner: Red Consultancy for KP Nuts - Team Nut Check

To mark its third year of Movember partnership and to raise awareness of self-checking for testicular cancer, KP Nuts enlisted a special guest to gate-crash the sports changing room and deliver an uncompromising health message.

The judges said "this was a great use of creativity, moving the needle on the readily engaged audience and making them think about things beyond the original push."

TEAM / CONSULTANCY CATEGORIES

Esg Consultancy Of The Year

Winner: Kindred

The judges said "we were impressed by Kindred’s full commitment to positive change by turning away work that does not adhere to it."

kindred

Esg Report Of The Year

Winner: Kingfisher plc - Better Homes, Better World

“Better Homes, Better World” brings to life what Responsible Business means for Kingfisher, summarising its strategy and the actions taken to positively impact its customers, colleagues, communities and the planet.

The judges said "this was an exemplary report. Clear and engaging throughout, evidence-based, so we can see performance, objectives and targets, tracking to milestones, alignment with frameworks, clarity around stakeholder engagement and assurance process."

report